I believe Internet is the only way to survive in the world we live in today especially, with everything being digitized. Most media outlets have to have a presence on the Internet in order to survive in today’s business environment.
The example that I would like to use is the newspaper media. From a small research that I did, I realized that newspapers are losing their advertisement to the Internet. A good example for me would be Real Estate. When house hunting it used to be you could go and pick up your Sunday paper and have every open house in the very city you bought that newspaper. This is still used but real estate agents have moved to the Internet to get more of a wide spread audience. They will post on Craigslist, yahoo, or eBay. The reason is because I can go to these websites and quickly pull up all open houses in any town I want, instead of having to go to the town and pick up a local newspaper.
Distributors of books, newspaper, or tabloids also have to have an Internet outlet or they will lose valuable views; example Barns and Noble, Amazon, and Boarders. I don't need to go into the corner, with the critical aspect of all books needing to be digitized or they simply won’t sell, it increases the availability of consumers to access all books from their homes.
Though all media needs to be digitized today, we always run into copyright and fair use issues. It is pretty easy for me to go to a website of a retail store, and take any image I want from that website and use it for my own use. I am sure we have all taken an image from a website to use in our life , and if you tell me you have not downloaded a song without paying for it you are just full of it. The effect is all outlets that use the Internet may lose money because of pirated songs, or not getting credit for photo that was taken or paid, but for the amount of money that is lost because of these issues the exposure and mass audience they all reach will let them profit more than they will lose.
The example that I would like to use is the newspaper media. From a small research that I did, I realized that newspapers are losing their advertisement to the Internet. A good example for me would be Real Estate. When house hunting it used to be you could go and pick up your Sunday paper and have every open house in the very city you bought that newspaper. This is still used but real estate agents have moved to the Internet to get more of a wide spread audience. They will post on Craigslist, yahoo, or eBay. The reason is because I can go to these websites and quickly pull up all open houses in any town I want, instead of having to go to the town and pick up a local newspaper.
Distributors of books, newspaper, or tabloids also have to have an Internet outlet or they will lose valuable views; example Barns and Noble, Amazon, and Boarders. I don't need to go into the corner, with the critical aspect of all books needing to be digitized or they simply won’t sell, it increases the availability of consumers to access all books from their homes.
Though all media needs to be digitized today, we always run into copyright and fair use issues. It is pretty easy for me to go to a website of a retail store, and take any image I want from that website and use it for my own use. I am sure we have all taken an image from a website to use in our life , and if you tell me you have not downloaded a song without paying for it you are just full of it. The effect is all outlets that use the Internet may lose money because of pirated songs, or not getting credit for photo that was taken or paid, but for the amount of money that is lost because of these issues the exposure and mass audience they all reach will let them profit more than they will lose.
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